Anchor Blue, a teen oriented clothing retailer with over 100 stores in the western United States. As one of the hottest teen specialty stores they offer the latest fashions and their own Anchor Blue brand name of youth-oriented denim.
Role: As a senior Art Director at Fly Communications I worked with a team to concept the brand over-haul. The project included extensive market research that informed our brand strategy which was guided by the concept of inclusiveness. From widow displays to website to photography and identity we created an irreverant, light-hearted tone that let teens know they are free to be themselves.